Web ● Print ● Design

Jan 2015

Affiliate Manager for Survival Life.

Leveraging relationships, by offering new program offerings to affiliates marketers this year, kicking it off at Affiliate Summit West. #ASW2015 was an awesome opportunity to open the doors for new affiliates, and gain attention!  

Getting the word out, that our job was, to increase shared revenue opportunities, thru traditional internet marketing, like swap marketing blog posts, social media shout outs, product reviews, email sponsorships and more.

Creating Affiliate Program SOP’s.

Making the sales process, measurable and every aspect of the job apparent for management. Defining the Role & Creating sales scripts, for trainable materials for new recruits.  Not only were we creating this process for Survival Life, but for all of the companies under Hawk Media Group.

Adding traditional internet marketing features to the program, not only opened the doors for opportunities for new affiliate products, but gave affiliates the opportunity to gain exposure on SurvivalLife.com to the over 2.1M monthly users.

Survival Life, Affiliate Program offers Survivalists, and other niche marketers, amazing affiliate products, and high converting offers. Here is a video of the last networking event, I attended #ASW2015 (I was not involved in the creation of this video!)

Check out the presales media kit. Survival Life uses BuySellAds Platform, where the ad positions are controlled and listed.

Checkout the Contest Page! It was necessary to create a responsive design from the preformatted template created in Leadpages.It was our main goal to make joining the contest, as easy as possible, for more response.

HTML coding was required (HTML is the funnest language on the planet!)

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Email Affiliate Promotions.

Keep in touch with Nutshell CRM (The Best CRM in the World!) + Simple enough to keep daily tasks inline, with API’s and more!

Measuring our Buyers.

 

  • Military and Protection
  • Survival Food
  • Political
  • Tools
  • Doomsday
  • Off the Grid
  • Water
  • Family Protection

Sales is not only about product knowledge, but about knowing your customer and building a relationship.

Sept 2014 – Dec 2014

How To Invest Your Money & Absolute Wealth.

How to Invest Your Money, had a Great audience! I felt the changes made during my time working on the site, were tremendous. Starting with writing email copy, and blogging, and moving towards, creation of products, optins, scheduling, promotions and more.

Best Email Click Thru Rate 26% – Best Subject Line Open Rate 29%

The email subscription, when I started was a series of posts that would link to external blogs.  The changes we made were dramatic.  Our value of interactions, determinined, what types of promotions and content we needed to focus on.  Thru 30 tests, we determined the promotional structure for sponsored ads inside the email.  While increasing social shares thru email clicks from 0-40%

I created the email template in Adobe Dreamweaver. I was glad when it got implemented.  We determined what our email demographic would respond too, and what our audience liked and disliked.

The editors I hired, were amazing.  We created over 70 articles and curated posts.

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Blog Content, Email Copy, Email Scheduling.

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Mid Oct 2014-Dec 2014

Absolute Rights.

Working with Jon Dougherty was truly a great experience. His experience with the audience was amazing. He has shared excerpts from his book, knowledge from his radio show, and his political editorial background, which opened my eyes to how interesting politics can be.

Editorial, promotional email, funnel build, social engagement.

Calendar Management for content and promotional emails. Politics is a fast moving, and a fast paced area for internet marketers. Writing the story, to be engaging, at the exact moment that readers, are going to be most engaged. It is easy to hear the story once, and lose interest.

Planning the editorial, was mostly Jon, but when a story would come, we would plan the battle, with what headlines to use, what images we needed, and what was important to our readers.

Outlining political topics, is an endless task, and it’s complicated. We dedicated our editorial to what our readers would respond too, and it worked with almost double site sessions in a one month period of time.

In social media, driving readers to the site, was a challenge from the start, but I believe with creative offers, we could have met the challenge, although that was not our focus. Increasing natural reach with facebook posts and then teaching that same tactic was rewarding.

 

Here are a few examples from some of the other work I did on the site.

Example of Increasing Engagement, with Content...

VIDEO: Here is a video, rebranded and completely rebuilt from the logo intro, voice over, email, tracking, purchase.  The voice over for Aaron, The Godfather did amazing.


 

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With Editor Jon Doughtery, we doubled the sessions on the site, increased Facebook engagement by 300% and increased comments to levels that Absolute Rights had never seen before…with over 10 articles with 100 comments or more.

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SOP’s for hiring, and running the site.

  • Affiliate SOP
  • Analytics SOP
  • Content SOP
  • Funnel SOP
  • Product SOP
  • Promo SOP
  • Social Media SOP

July 2014 – August 2014

Production Manager – Planet Amazing.

Convey artwork to specifications, and requirements of the particular machine, from Drawings thru production, ordering necessary materials, job costing, managing employee, hours and tasks, and inventory on multiple projects, signs, printing, vinyl install, wholesale manufacturing. Works with detailed schematics, to create approximate fabricated products.

Develops employees knowledge and education of sign, printing and products.

Works directly with customers, and trains employees to work directly with customers.

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Planet Amazing Production Facility, had hundreds of options for product creation. Adding Graphics Mart Products, we could print, cut, design almost anything.

SOP’s for hiring, and running the site.

  • Design thru production
  • Sales Methods
  • Sales Training
  • Management
  • Estimator
  • Product knowledge for thousands of products.
  • Printing/Design Industry
Stencil Design

Mylar, PVC, Acrylic, HDPE all have different physical properties, that depending on the method of production, can become non-compliant with MSDS code.  Finding the correct material for different product requests, that fit the needs of the client was my main objective. Products would vary from eyebrow stencils, wedding cake toppers, gun holsters, glass etched ornaments and more. Along with taking care of my staff, this position, required skills in many different areas.